RML has an unprecedented financial and emotional impact on the farming community and this impact has been validated through studies conducted by various independent organizations.

World Bank Report, 2011.

8% increase in price realization for RML subscribers who sold directly to traders.

9% higher price benefit observed among younger RML farmers.

2012 Information and Communications for Development.

Maximizing Mobile.

United States Agency for International Development (USAID) & ACDI/VOCA, 2011.

80% of farmers changed information sourcing behaviour after using RML.

Best Practices in ICT and Agriculture: Study of Reuters Market Light and PIKA (Partnership for Innovation and Knowledge) Farmers.

Deutsche Gesellschaft for International Zusammenarbeit (GIZ) Study , 2011.

90% of farmers believed they benefited from RML service, over 80% willing to pay for the same.

Assessing the scope and impact of information dissemination through mobile SMS on profit margins of local agri-produce and increase in the incomes.

Deutsche Gesellschaft for International Zusammenarbeit (GIZ) Study, 2011.

90% of farmers believed they benefited from RML service, over 80% willing to pay for the same.

Assessing the scope and impact of information dissemination through mobile SMS on profit margins of local agri-produce and increase in the incomes.

ICRIER Study, 2009.

5-25% increase in income of RML Subscribers interviewed.

India: The Impact of Mobile Phones.