THE CHANGING THE FACE OF AGRICULTURE INFORMATION

Farmers - the backbone of Indian economy, lack reliable avenues of information and knowledge to improve their crop output and earn better selling price. To address this huge need gap, RML Information Services Pvt. Ltd. (RML) formerly known as Reuters Market Light was incorporated in 2006. RML was launched in India in the state of Maharashtra on October 1, 2007, by the union minister of agriculture of India, Mr. Sharad Pawar. RML provides cutting edge Data Analytics and Information in the agriculture sector that has a huge impact on the entire agriculture value chain. Our motto is to make agriculture practice efficient, sustainable and profitable. At RML, we are speeding towards achieving our goal to triple farmers’ income, in the coming 5 to 7 years. Our constant endeavour is to design and deliver services that positively impact $400 Billion agriculture GDP of India.

DIGITAL DAWN

India is marching towards a new ‘Digital’ dawn. Digital India – A programme to transform India into digitally empowered and knowledge economy.

RML is a pioneer in providing farmers, a bouquet of Information and Communications Technology (ICT) solutions by harnessing digital technology. These services aid in raising their agricultural productivity, improving profitability and bridging the gap between them and the agricultural experts.

RML not only aims to impact farmers’ lives, but also with its micro data analytics, it aids enterprises and institutions to acquire ground level information about commodities and market trends. Thus enabling them to take precise and timely business decisions.

Transforming the lives of farmers

RML solutions are powered by combining digital technology and RML's hyperlocal full-time agriculture and content experts, who are connected with thousands of local, regional and national agriculture experts and market participants. Partnering with leading academic, government, finance and research institutes, gives us an access to over ten thousand sources of agricultural information. With a data library and analytical coverage of more than 450 crop varieties and 1,300 markets, RML has been the preferred choice for over 1.7 million farmers, in 50,000 villages, across 18 states in India.

Some of RML's key product offerings are

RMLdirect

An SMS based, highly personalized, unbiased agri-information service covering every stage of the crop cycle, from to harvest & of crops.

R-Edge

Market information and intelligence tool for agri enterprises.

RMLpro

Analytics and communication tool providing data, insights and intelligence on farmers, farmer groups, commodities, mandi prices and news.

myRML

India’s first comprehensive agriculture information application for farmers.

RML's talented team, working with an ecosystem of government, financial, private, civil-society, academic and research institutions, is enabling the agricultural community across India to improve productivity, lower costs, and increase incomes – thereby helping address some of the key national challenges.

  • 2006

    Seed Funding - RML gets seed funding from the Reuters Venture Board, chaired by Tom Glocer, CEO, Reuters. This phase includes research with hundreds of farmers all over India.

    Prototype Funding - Consumer research with prototypes involving over 1500 farmers.

    Ethnography and small scale market trials funding - A small scale service is run in Maharashtra along with running an ethnography study.

  • 2007

    Production and scaled market trials funding - Several thousand farmers use RML to give feedback. MoU signed with Maharashtra State Agriculture Marketing Board (MSAMB).

    Launch in Maharashtra in October 2007 - Reuters Market Light is launched as a business by Shri Sharad Pawar, Union Minister of Agriculture, Government of India, in Pune amidst a gathering of hundreds of farmers and partners.

  • 2008

    RML team shifts from UK to India. The RML business starts to operate from Mumbai.

    Punjab Launch - RML launched in Punjab by the Chief Minister, Shri Parkash Singh Badal.

  • 2009

    Launch of RML Direct - RML launches an award-winning first ever card for Micro-information Services designed specifically for the farming community.

    Pan India expansion - RML expands content operations in 13 states of the country.

  • 2010

    RML wins six awards including The World Business Development Award (WBDA) from the UNDP, ICC and IBLF.

  • 2011

    Rapid scale-up.

    RML Impact validated through studies conducted by various independent organizations like World Bank, USAID, GIZ, LBS.

  • 2012

    RML Card is awarded the NABARD Rural Innovation Award in the Private Sector – Agriculture & Allied Activities.

    RML crosses the 1 million unique registered consumers mark.

  • 2013

    Thomson Reuters and IvyCap Ventures Advisors Private Limited (IvyCap), a venture capital fund management company team up to support the continued development of Reuters Market Light (RML). IvyCap, which is backed by the IIT Alumni Network, is the lead investor in RML with Thomson Reuters remaining as a shareholder and partner in the newly formed RML Information Services Private Limited.

  • 2014

    myRML app launched - RML launches Mobile App for farmers with real time, engaging content across multiple languages for all Feature and Android phones. Launched in October 2014, the application already has over 10,000 registered farmer users

    Krishidoot spreads to over 380 FPOs, 11000 FIGs and 9000 Market Players across the country while facilitating transactions of over 130 Cr.

  • 2015

    In April, myRML-Agri information application for farmers crosses 1 lac registered users and is growing rapidly!